Discover the development story behind Flowdia and Flowdia More, what the Flowdia name means, and how salon professionals can choose between the two ranges based on...

Flowdia More builds on the hair repair technologies developed through the Flowdia range, with acid straightening, a professional system treatment and Silky and Melty home care...

Flowdia is DEMI's flagship salon hair care brand, built on repairing damage selectively rather than coating the hair evenly. Explore the technology behind it and the...

Explore the science behind DEMI's professional hair and scalp care. Discover how decades of research are translated into scalp care, hair repair, and salon treatment solutions...

DEMI has arrived in Malaysia. Discover the Japanese professional hair cosmetics company behind a diverse portfolio of hair care, scalp care, colour, salon treatment, styling, and...