LV Pro. Premium V-Treatment is a professional system treatment for all hair types, from bleached to natural hair. Its violet pigment helps tone down yellowness while...

Keep post-service hair feeling smoother and looking glossier between appointments with a fast, concentrated mask routine. LV LASTING KERATIN HAIR MASK is designed for damaged and...

Keep that just-finished feel going at home. AW78 Amazing Water 78 Ultra Home is a leave-in out-bath mist designed to work with dryer and iron heat...

Are you a hairstylist looking to elevate your skills with trending, low-maintenance perm techniques? Or a salon owner eager to offer clients modern styles that require...

Join the LV Pro Launch Event on 24 June 2025 in Petaling Jaya—a hands-on hair education session led by Tomohiro Matsuda of ému TAIWAN.

A simple, long-lasting keratin treatment that beautifully enhances hair quality. High-performance and luxurious treatment ingredients are used! By combining the Keratin Treatment and Keratin Hair Mask,...

A mild yet powerful acidic straightening solution designed for damaged and bleached hair. By adjusting the optimal pH level, it eliminates the need for harsh alkaline agents,...