LV Pro. Premium V-Treatment: One-Step System Treatment & Toning Support
Clients want a polished, cool-looking finish beyond the salon visit, but dryness and yellow brassiness can creep back quickly.
LV Pro. Premium V-Treatment is a professional in-salon treatment designed to work across hair types while also helping tone down unwanted yellow warmth.
For salons, it offers a streamlined way to deliver a high-satisfaction finish after colour, bleach, or texture services without juggling multiple treatment systems.
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Product Overview
LV Pro. Premium V-Treatment is a professional-use treatment designed to support smoother, more manageable hair with a soft, velvety feel.
It is positioned as an all-in-one option that can be used across a wide range of hair conditions, from bleached and high-tone colour to more natural hair.
A signature point is its purple-toned formula, intended to help visually neutralise yellow brassiness while improving the feel and finish of the hair.
This makes it an easy add-on for colour clients who want a cleaner-looking tone between appointments.
For salons, it can be introduced as a single-menu hero with simple steps and a consistent finish.
Key Features
- Supports all-hair-type flexibility: Designed for use from bleached hair to normal hair, and from coarse to fine textures, reducing the need for multiple formulas.
- Supports purple tone correction: Includes violet pigment intended to help offset yellow warmth and keep a clearer-looking colour impression after lightening or high-tone colour services.
- Helps improve smoothness and manageability: Formulated to support slip, detangling, and a soft “velvety” touch for frizz-prone lengths and dry ends.
- Helps reinforce hair feel: Features components positioned for hair reinforcement support, helping improve the feel of sturdiness and body.
- Designed for time-smart salon use: A streamlined procedure can help reduce service complexity while still delivering a premium-looking result.
- Designed with formulation considerations: Positioned as a client-considerate approach by avoiding glyoxylic acid and ingredients described as producing strongly irritating gases.
Benefits for Professional Salons
When you can deliver a noticeable difference in feel and finish in a single visit, clients are more likely to trust your recommendations and stay consistent with post-service care.
LV Pro. Premium V-Treatment supports that salon story with one service that combines colour beauty, touch, and manageability with operational efficiency.
- Supports menu differentiation: Adds a “purple-toning treatment” angle to your colour offering without turning it into a complicated system.
- Helps increase client satisfaction: A smoother, shinier feel post-service can reinforce the value of colour, bleach, and texture appointments.
- Designed to simplify retail consultation: The “tone + feel” positioning creates a simple reason to recommend at-home maintenance products (mask, heat protectant, toning care).
- Supports operational efficiency: Fewer SKUs and simplified steps can help reduce training time and inventory burden.
- Helps support repeat visits: Cleaner-looking tone and improved manageability can encourage clients to return for refresh services and consistent maintenance.
Recommended Use
Use LV Pro. Premium V-Treatment as a stand-alone in-salon treatment, especially after colour or bleach services when clients want both a refined tone impression and a smoother, more manageable finish.
1) Prep & partial dry
Pre-shampoo to remove sebum/build-up and styling residue.
Then dry the hair until it is partially dry, targeting light-to-moderate moisture remaining before application.
2) Apply & process
Apply LV Pro. Premium V-Treatment evenly and wrap to prevent drying out.
Process for approximately 20–30 minutes, adjusting within that range based on hair condition.
3) Rinse & optional mask step
Rinse thoroughly.
For damaged, bleached, or high-tone colour hair, follow with a conditioner or hair mask step to support a more comfortable finish.
4) Blow-dry & heat finish
Blow-dry until fully dry, and consider a heat protectant before drying for clients with bleached, damaged, or high-tone hair.
Finish with a straight iron heat step to support shine and slip; the guidance provided ranges around 140–160°C depending on hair condition.
5) Positioning for retention
Present the service as a “finish-maintenance” step after colour: smoother feel plus a cleaner-looking tone impression.
For home-care compliance, recommend heat protection and a suitable maintenance mask routine based on the client’s condition and styling habits.
Specifications
LV Pro. Premium V-Treatment
- Role: Professional in-salon treatment.
- Format: Purple-toned professional-use treatment.
- Size: 900g (professional); additional 180g sample format referenced on manufacturer page.
- Brand-described care angles: Smoothness, manageability, hair reinforcement support, and yellow-tone visual neutralisation.
- Key components mentioned: Tostea (Aminoethylthiosuccinic acid diammonium), Fiberhance (Hydroxypropyl Gluconamide & Hydroxypropylammonium Gluconate), hydrolyzed keratin (wool), soluble collagen, argan oil, mango butter, violet pigment (Acid Violet 43), zein (corn-derived hair-protecting component).
- Formulation notes mentioned: Glyoxylic acid not used; ingredients described as generating strongly irritating gas not used.
LV Pro. Premium V-Treatment helps salons deliver a smoother feel and a cleaner-looking tone impression in one streamlined in-salon step.
It is a practical option for post-colour, bleach, and texture services when you want a premium finish with simpler workflow management.
