LV Pro. Premium V-Treatment: One-Bottle Professional Salon Care
Bleached and high-tone hair can present several concerns at once, including damage, dryness, difficult texture and unwanted yellow tones.
LV Pro. Premium V-Treatment is a professional in-salon treatment designed to work across hair types while also helping tone down unwanted yellow warmth.
For salons, it brings several treatment functions into one product, reducing the need to select different treatment formulas for different hair types.
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Product Overview
LV Pro. Premium V-Treatment is a professional-use system treatment that brings damage repair, hair reinforcement, ageing care and texture improvement together in one bottle.
It can be used on all hair types, from bleached to normal hair and from coarse to fine hair, so there is no need to switch between formulas for different clients.
The treatment itself is purple. Its violet pigment helps tone down yellowness after bleaching, so texture care and tone adjustment happen in the same service.
Tostea and Fiberhance, together with keratin, collagen and plant oils, are formulated to leave hair smooth with a soft, velvety feel.
Key Features
- One treatment for all hair types: Suitable for bleached to normal hair and coarse to fine hair, so one product can cover a wide range of clients.
- Violet pigment for yellow tones: Acid Violet 43 helps tone down unwanted yellowness after bleaching and helps ash, milk tea and other high-tone colours stay looking clear for longer.
- Smoothness and manageability: Tostea helps reduce frizz, waviness and breakage, while argan oil and mango butter add moisture and shine.
- Hair reinforcement: Fiberhance and keratin help improve the strength and elasticity of damaged hair.
- Results you can feel after one service: A simple process keeps treatment time short, and the improvement in feel is noticeable after a single application.
- Formulated with clients in mind: Free from glyoxylic acid and from ingredients that release strongly irritating gases, making it suitable for repeat treatments.
Benefits for Professional Salons
As the product is designed to deliver a noticeable improvement in feel after one service, LV Pro. Premium V-Treatment can be positioned as a dedicated treatment menu or incorporated into other salon services.
- Menu differentiation: A purple treatment is visually distinctive and gives your treatment menu something new to talk about.
- Lower material and stock costs: One product in place of several treatment systems helps reduce inventory and material costs.
- Shorter service time: Fewer steps help keep the service efficient.
- Repeat visits: High satisfaction after a single service can support repeat bookings.
- New client appeal: Its eye-catching colour and yellow-tone care make it easy to promote to new clients, especially those with bleached or high-tone hair.
How to Use
- Pre-shampoo: Remove sebum and styling products.
- Partially dry: Dry the hair until it is about 10–50% dry.
- Apply and wrap: Apply the treatment evenly and cover the hair with plastic wrap to keep it from drying out. Guide amount for medium-length hair: 40–60g.
- Leave to process: Leave for 20–30 minutes so the keratin and other ingredients can work into the hair.
- Rinse: Rinse thoroughly.
- Blow-dry: Dry the hair completely. For damaged, bleached or high-tone hair, a heat protectant is recommended before blow-drying. For clients who want to keep their curls, finish at this step.
- Iron finish: Pass a straight iron through the hair. The treatment ingredients react to heat, helping improve shine and leaving the hair easier to comb through.
| Processing time | Iron temperature | |
| Damaged or bleached hair | 20–30 minutes | 140°C |
| Healthy hair | 30 minutes | 140–160°C |
Specifications
LV Pro. Premium V-Treatment
- Type: Professional-use system treatment.
- Size: 900g.
- Suitable for: All hair types, from bleached to normal hair and coarse to fine hair.
- Key ingredients: Tostea (Diammonium Aminoethylthiosuccinate), Fiberhance (Hydroxypropyl Gluconamide & Hydroxypropylammonium Gluconate), active keratin, botanical keratin, soluble collagen, argan oil, hyaluronic acid, mango butter, zein (corn-derived hair-protecting ingredient), violet pigment (Acid Violet 43).
- Free from: Glyoxylic acid and ingredients that release strongly irritating gases.
LV Pro. Premium V-Treatment brings texture care and yellow-tone adjustment together in one in-salon treatment.
It suits salons that want to simplify their treatment line-up while offering a distinctive service after colour, bleach and texture work.
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Create a Trade Account ›This article has been adapted from content originally published by BEAUTY GARAGE Japan, with product information provided by CHUOYUKI Co., Ltd.
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LvPro Launches Premium V Treatment, a Professional Treatment for All Hair Types（【レブプロ】あらゆる髪質に対応できる業務用「プレミアムVトリートメント」発売）