THROW Hair Color Concealer: Putting Its Staying Power to the Test
02 Oct 2026
THROW Hair Color Concealer: Putting Its Staying Power to the Test

A foundation-type concealer for quick gray hair root touch-ups between salon color appointments, plus a half-marathon wear test by a b-ex staff member.

Don’t Miss Out: Danny Leung’s FREE 2-Day Hair Color Seminar & Workshop in Malaysia – Limited Seats!
18 Aug 2025
Don’t Miss Out: Danny Leung’s FREE 2-Day Hair Color Seminar & Workshop in Malaysia – Limited Seats!

Are you ready to take your salon to the next level of creativity and profitability? This August, internationally acclaimed color educator Danny Leung brings his ground breaking COLOR VISION...

THROW: Embrace the Art of Color—on Your Terms
13 Jun 2025
THROW: Embrace the Art of Color—on Your Terms

Achieves vivid color or cover gray in 10min! It achieves reliable performance tailored to each person's hair with efficiency.

THROW Color Chart
11 Jun 2025
THROW Color Chart

From fashion shades to gray coverage, and from basic to high tones, THROW color offers 4 complete lines: ONE, FASHION, COMFORT and SHEER.