DEMI Is Finally in Malaysia: What Is DEMI?
Japanese professional hair cosmetics brand DEMI has arrived in Malaysia and is now available through Beauty Garage Malaysia.
For salon professionals discovering DEMI for the first time, DEMI is more than a single hair care line. Its portfolio covers a wide range of professional salon needs, including hair care, scalp care, salon treatments, hair colour, styling, and men's grooming.
So, what is DEMI, where does it come from, and which brands can Malaysian salon professionals now discover? Here is a quick introduction.
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What Is DEMI?
DEMI COSMETICS is the professional hair cosmetics business of Japanese chemical manufacturer NICCA CHEMICAL.
Its professional cosmetics business began in the early 1980s. The first DEMI Hair Care Series was launched in 1982, followed by the establishment of the DEMI Hair Science Laboratory in 1984.
Since then, DEMI has developed a broad portfolio of professional products for salon work and salon-related home care, supported by its long-term research into hair, scalp, ingredients, and cosmetic formulations.
From Textile Science to Professional Hair Care
One of the most distinctive parts of DEMI's background is its connection to textile processing technology.
Before developing professional hair cosmetics, NICCA CHEMICAL had accumulated expertise in textile processes such as washing, improving smoothness, and dyeing. Knowledge developed in these areas was later applied to products such as shampoos, treatments, perms, and hair colour.
This science-led background continues to be part of DEMI's approach to professional hair cosmetics today. We will explore DEMI's hair and scalp research in greater detail in a separate article.
Professional Solutions Across the Salon
Rather than focusing on one type of product, DEMI has developed multiple professional brands for different salon services, hair and scalp concerns, finishing preferences, and client needs.
From professional hair colour and salon treatments to scalp care, home care, styling, and men's grooming, salons can explore different DEMI ranges according to the services they offer.
Here are the DEMI brands now available through Beauty Garage Malaysia.
Hair & Scalp Care
FLOWDIA
A professional hair care brand developed through DEMI's hair science, bringing together specialised care approaches for damage and changes in hair condition. With options for different desired textures and finishes, FLOWDIA helps salons tailor care to individual hair needs while pursuing a naturally beautiful, refined finish.
FLOWDIA MORE
An advanced range within the FLOWDIA family for more complex hair concerns, including damage, frizz, waves, and difficult-to-manage hair. It extends FLOWDIA's hair-science approach through multi-faceted care designed for clients who want greater manageability while continuing to pursue their ideal finish.
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DEMI DO
A scalp care brand born from DEMI's long-term scalp and hair research. Designed around caring for the scalp as the foundation of healthy-looking, beautiful hair, DEMI DO brings a comprehensive approach to scalp care that can be incorporated into both professional salon services and everyday routines.
SUMMER BAR
A seasonal hair and scalp care range created for hot-weather concerns, with refreshing products designed to help keep the scalp and hair feeling comfortable during summer. Its cooling care concept brings a fresh, revitalising feel to seasonal salon and home-care routines.
PATAGONICOIL
A professional out-of-bath hair oil range inspired by the powerful natural landscape of Patagonia. Different oil types can be selected according to hair type and desired finish, giving salon professionals options for creating anything from a light, smooth feel to softer, more manageable hair.
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Professional Colour & Salon Treatment
TOIROCTION
A professional hair colour brand with a broad colour palette for creating everything from subtle nuanced shades to more expressive colour designs. Developed with different hair conditions and damage levels in mind, TOIROCTION gives salon professionals greater flexibility in pursuing beautiful, even-looking colour through to the ends.
COMPOSIO
A professional salon care offering built around DEMI's hair science and treatment technologies. Across the broader COMPOSIO offering, salons can explore solutions ranging from processing support for chemical services to structured system treatments, providing different approaches to caring for damaged hair during professional salon work.
Styling & Grooming
XFLEEK
A hair care and styling brand centred on enjoying changes in hairstyle and discovering new ways of self-expression, with products for creating a variety of looks and textures.
CARAVAN
A professional men's grooming range inspired by classic barber culture, covering styling, hair and scalp care, and other grooming products for men's salon and barber services. Built around the idea of enjoying grooming as part of everyday life, CARAVAN brings a distinctive barber-inspired character to professional men's care.
HITOYONI
A hair care and styling range created around the desire to feel comfortable and true to yourself throughout both day and night. HITOYONI combines everyday styling versatility with a gentle, natural approach to hair, supporting a variety of looks without losing the brand's relaxed character.
UEVO Styling Series
A professional styling range designed to create balanced, natural-looking styles without an overdone finish, with waxes, foams, sprays, and other products for different styling needs.
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UEVO Design Cube
A colourful professional styling series designed to make movement, texture, and individuality easy to explore. With products organised by different combinations of hold and texture, UEVO Design Cube helps stylists choose the right styling character for a wide variety of creative hair designs.
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UEVO Jouecara
A playful styling series inspired by confectionery recipes, offering different textures and levels of styling control for a wide range of looks. From soft, airy movement and relaxed waves to firmer definition and sleek finishes, UEVO Jouecara makes different styling expressions part of the fun.
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Discover DEMI at Beauty Garage Malaysia
With a portfolio spanning hair care, scalp care, professional colour, salon treatments, styling, and men's grooming, DEMI offers Malaysian salon professionals a variety of ranges to explore according to their services and clients.
Whether you are looking to expand your professional colour options, introduce new scalp and hair care choices, or add more styling and grooming products to your salon, discover the newly available DEMI range through Beauty Garage Malaysia.
Explore DEMI Products at Beauty Garage Malaysia ›
For DEMI news and updates in Malaysia, you can also follow the official DEMI Malaysia Instagram account.