Composio EQ is DEMI's salon system treatment. See how Joint, Fix, Effect and Shield work in the Basic and Quick menus, how to choose Shield S,...

An introduction to the V&N Blowout for salon professionals: the roles of LvPro Premium V Treatment and LvPro Acid Fiber Straight 01 Natural, the basic V:N...

DEMI DO MEN is the men's line from DEMI DO. See how Scalp Foam Black Soda, the System Spa items TJ Zipper and TJ Protector, and...

An introduction to Deep Layer BOND CARE for salon professionals: the roles of 0-1 Kera Builder and 0-2 CMC Builder, the four areas of care behind...

DEMI DO ASSET is a scalp-care line from DEMI DO, developed primarily for adult women. Explore the Spa Treatment salon service, how Asset Spa Milk 1...

A foundation-type concealer for quick gray hair root touch-ups between salon color appointments, plus a half-marathon wear test by a b-ex staff member.

Discover the development story behind Flowdia and Flowdia More, what the Flowdia name means, and how salon professionals can choose between the two ranges based on...

Even after hand-squeezing, some hair color stays in the tube. Compare three tube squeezers - Pearl Wine, NEW Eco de Pon and Tube Squeezer (Black) -...

Flowdia More builds on the hair repair technologies developed through the Flowdia range, with acid straightening, a professional system treatment and Silky and Melty home care...

Salon wrap is used throughout color and treatment services, so roll length, material and cutting feel can affect how smoothly the work flows. Compare five 30...

DEMI DO is DEMI's scalp care brand, built on the idea that healthy hair starts with a healthy scalp. Explore the SMART SCALP concept, the research...

Flowdia is DEMI's flagship salon hair care brand, built on repairing damage selectively rather than coating the hair evenly. Explore the technology behind it and the...

Different salon coloring tasks call for different tools. Explore hair color brushes and combs for regular application, root retouching, detailed color work, balayage, highlighting, and smoother...

Explore the science behind DEMI's professional hair and scalp care. Discover how decades of research are translated into scalp care, hair repair, and salon treatment solutions...

DEMI has arrived in Malaysia. Discover the Japanese professional hair cosmetics company behind a diverse portfolio of hair care, scalp care, colour, salon treatment, styling, and...