A low-lint, luxuriously fluffy bath towel that grows softer and fuller with every use.
Made with HIORIE’s original high-quality combed cotton yarn, this towel is designed to reduce lint shedding while maintaining exceptional softness.
Combed yarn undergoes an additional “combing” process to remove short fibers, resulting in a smoother, stronger, and higher-grade cotton thread.
Using the post-bleaching method with natural spring water, the finishing process removes weaving starch thoroughly and enhances absorbency — achieving the exceptional 1-second absorption, surpassing the Imabari towel standard of 5 seconds.
Thick long-pile loops are woven to trap plenty of air, enabling the towel to efficiently pull in moisture while maintaining a plush, luxurious feel.
After washing, the long pile gently expands, increasing the towel’s volume by approximately twice, creating an ideal balance of softness, fullness, and quick drying.
Available in a rich selection of 18 curated colors, from timeless neutrals to trend-inspired shades — making it a joy to choose and coordinate.
A long-selling series with over 10 million towels sold since its launch 16 years ago.
About HIORIE
With 60 years of towel-making history in Senshu, Osaka — the birthplace of Japan’s towel industry — HIORIE creates products that bring everyday comfort through touch.
All items are made in Japan through HIORIE’s own factory and partnered domestic manufacturers, including those in Imabari.
The brand focuses on comfort, safety, and usability, delivering high-quality original towels to suit daily Japanese living.
Specifications
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Size: 60 × 130 cm
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Material: 100% Cotton (Combed Yarn)
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Weight: Approx. 380g
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Density: Approx. 1,400 monme
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Made in Japan
Care Instructions
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New towels may shed lint; wash separately in plenty of water before first use and dry in the sun.
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Initial fine fibers may shed; wash separately for the first few washes.
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Avoid fabric softeners until lint shedding subsides; excess use can reduce absorbency.
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Do not use chlorine bleach or detergents containing optical brighteners.
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Wash dark colors separately to prevent color transfer.
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Do not leave damp towels unattended to avoid odor or mildew.
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If loops become pulled, trim them with scissors — do not pull.
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Overuse of a tumble dryer can cause shrinkage or increased lint shedding.
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Check your drum-type washing machine manual; certain settings may affect towel texture.
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Avoid washing with garments that have zippers or hooks.
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Shake before drying to lift the pile for a fluffy finish.
