Luxurious, fluffy comfort that grows with every use — a premium towel made with minimal lint shedding.
Woven from HIORIE’s original high-quality combed cotton yarn, developed specifically for towel production, this towel is designed to minimize lint shedding and deliver long-lasting softness.
The combing process removes short fibers from the cotton, resulting in smooth, durable, and refined yarns that produce a superior towel texture.
Fluffy Volume That Improves Over Time
Using HIORIE’s signature post-bleaching method, natural spring water is used to thoroughly remove impurities and weaving starch, enhancing the towel’s absorbency.
The result: it exceeds the strict Imabari towel absorbency standard (5 seconds) — achieving water absorption in just 1 second.
Thick, long pile loops are densely woven to trap air while efficiently drawing in moisture.
After washing, the towel’s long pile expands with air, doubling in volume and becoming even softer and fluffier over time.
Despite its plush feel, it maintains a perfect balance of volume and quick-drying capability.
Elegant Colors & Timeless Design
Available in 18 carefully curated colors — from timeless classics to modern, trend-inspired shades —
this collection allows you to choose towels that perfectly suit your taste, interior, or salon style.
Whether you prefer calming neutrals or accent tones, there’s a color for every mood and occasion.
Proven Quality – A Long-Standing Bestseller
With over 16 years on the market and more than 10 million towels sold,
the HIORIE Hotel Style series remains a beloved long-seller known for its luxurious comfort and durability.
About HIORIE
Founded in Senshu, Osaka — the birthplace of Japan’s towel industry — HIORIE has been crafting towels for over 60 years.
Their mission: to create towels that bring everyday happiness through comfort and care.
Produced in collaboration with domestic factories, including Imabari, all HIORIE products are made in Japan, ensuring trusted quality and craftsmanship.
Specifications
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Size: 34 × 86 cm
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Material: 100% Cotton (Combed Yarn)
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Weight: Approx. 130g
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Density: Approx. 487 monme
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Made in Japan
Care Instructions
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New towels may shed lint initially — wash separately in plenty of water before first use and air dry.
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Avoid using fabric softener until lint shedding subsides; overuse can reduce absorbency.
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Do not use chlorine bleach or fluorescent detergents.
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Avoid over-drying in tumble dryers, which can cause shrinkage or fiber damage.
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Wash dark colors separately to prevent color transfer.
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Do not leave damp towels unattended to avoid mold or odor.
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Cut any loose threads or pulled loops with scissors — do not pull them.
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Shake the towel before drying to “lift the pile” and restore fluffiness.
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Avoid washing with garments that have zippers, hooks, or rough textures.
