Loretta Aimer Sand Balm 27g

A new type of balm with a crunchy texture that feels like sand and is not sticky.

A balm with a soft and easy-to-spread texture that creates natural hair flow and just the right amount of shine.
The created bundle and hair flow will last all day long.
It can be used not only as a styling agent but also as hand care and body care.

Moisturizing/shining ingredients (Argania spinosa kernel oil)
Heat damage protection ingredients (beet root extract, hydrolyzed corn starch)
Ingredients that improve finger smoothness (beet root extract, hydrolyzed corn starch)
Cuticle care ingredients (white fungus polysaccharide)

Setting power:
Double Light and moist: 5
Gloss: 5
Softness: 3  
*5-point rating

■How to use
① Spread it out between your fingers and apply it from the inside of your hair to areas where you want to reduce volume, such as the inside of your hair or the nape of your neck.
②Do not apply too much on the surface, use the excess on your hand. Apply to about 5 cm from the ends of the hair while pinching with your fingers to adjust the hair flow. Apply the remaining amount to your fingers. 

Loretta Aimer brand concept

AIMER means "like" or "favorite" in French. By using Loretta Emme, each person aims to ``take care of what you like,'' ``find your favorite self,'' and ``love yourself even more.'' The brand name incorporates our desire to help each person feel confident in themselves, and the design was created with the image of a ``companion that will help you along''.

Keep your hair and your heart looking the way you like it ``Focus on moisture, fragrance, and the longevity of your hairstyle''

Contains argan oil that gives shine and moisture　
*Argania spinosa kernel oil (moisturizes and gives shine)
All items contain extra virgin oil extracted from the seeds of the fruit of the argan tree, which has a strong vitality that can survive even in dry environments. 

“It depends on your mood” White bitter scent

Because we want this item to be used throughout the day from morning to night, we have developed a scent that will appeal to the user's mood.
All items feature a white bitter scent that changes depending on your mood, giving you a sense of freshness and power when you want to energize, and a calming and soothing scent when you want to relax.