Loretta Aimer Gel 270g

A hard gel with care ingredients that makes it easy to create fine bundles and express nuances. 

A gel that keeps your style crisp with a hard hold.
It is easier to blend in and express fine details, blends evenly throughout the hair, and stays strong all day long.

Moisturizing/shining ingredients (Argania spinosa kernel oil)
Heat damage protection ingredients (beet root extract, hydrolyzed corn starch)
Ingredients that improve finger smoothness (beet root extract, hydrolyzed corn starch)
Cuticle care ingredients (white fungus polysaccharide)

Setting power: 5
layers Moisture: 1
Gloss: 4
Softness: 4 
*5-point rating

■How to use
After applying it all over, lightly press down with your hands on the areas you want to tighten, and hold for a few seconds as if lifting areas where you want a three-dimensional look.

Loretta Aimer brand concept

AIMER means "like" or "favorite" in French. By using Loretta Emme, each person aims to ``take care of what you like,'' ``find your favorite self,'' and ``love yourself even more.'' The brand name incorporates our desire to help each person feel confident in themselves, and the design was created with the image of a ``companion that will help you along''.

Keep your hair and your heart looking the way you like it ``Focus on moisture, fragrance, and the longevity of your hairstyle''

Contains argan oil that gives shine and moisture　
*Argania spinosa kernel oil (moisturizes and gives shine)
All items contain extra virgin oil extracted from the seeds of the fruit of the argan tree, which has a strong vitality that can survive even in dry environments. .

“It depends on your mood” White bitter scent

Because we want this item to be used throughout the day from morning to night, we have developed a scent that will appeal to the user's mood.
All items feature a white bitter scent that changes depending on your mood, giving you a sense of freshness and power when you want to energize, and a sense of calm and relaxation when you want to relax.