Deep Layer EXTRA VELVETY (ExV): A Salon-Retail Answer for Heat-Damaged, Stiff Hair

After heat styling or straightening services, hair can feel stiff and rough, making daily styling harder. Clients often notice the gap most between appointments, when home care can’t keep up.

Deep Layer EXTRA VELVETY (ExV) is designed for hair that has become hardened from heat and chemical stress. It supports a softer, smoother finish through a simple shampoo-and-treatment routine.

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Product Overview

Deep Layer EXTRA VELVETY (ExV) is a professional-use shampoo and treatment line created for hair that feels hardened and coarse due to frequent ironing, straightening, and other heat/chemical exposure. It targets a softer, smoother finish without making hair feel overly heavy.

For salons, ExV is a straightforward post-service maintenance recommendation. It is also retail-friendly because the routine is simple: shampoo + treatment (with sachets available for trial).

Key Features

• Designed for heat-hardened hair: Positioned for stiffness and roughness linked to daily irons and heat/chemical services.
• Helps reduce wash-time friction: A smooth, fine lather designed for a more comfortable cleansing experience.
• Supports targeted “booster” care: Includes “watery booster” and “oil booster” components positioned to support moisture and repair delivery during the routine.
• Brand-described repair concept: References components such as levulinic acid, hydrolyzed vegetable protein, and meadowfoam-δ-lactone.
• Fragrance-led user experience: Nectarine Sheer Blossom scent profile for a premium, perfume-like bath-time feel.
• Trial-friendly sachets: Supports sampling, travel use, and easier retail onboarding for first-time users.

Benefits for Professional Salons

ExV supports the at-home phase for clients with frequent heat use or a history of straightening and chemical services. It helps reinforce the in-salon finish and improve day-to-day satisfaction between visits.

• Supports post-service maintenance recommendations after straightening, bleach + heat habits, or frequent heat styling.
• Helps simplify retail consultation with a clear routine: shampoo + treatment (plus sachets for trial).
• Helps extend the “soft finish” feel between appointments to improve perceived service value.
• Supports home-care compliance with a fragrance-led routine clients look forward to using.
• Helps you position the range by concern (“stiff, rough, heat-hardened hair”) rather than hair type labels.

Recommended Use

Use ExV as a two-step routine for clients who report stiffness or roughness linked to heat styling and chemical history. Position it as a consistent maintenance plan, especially after straightening services or for clients who iron daily.

1) In-salon reset wash

Use the shampoo to create a smooth, fine lather and cleanse with minimal friction. Follow with the treatment, focusing on mid-lengths to ends where stiffness is most noticeable.

2) Post-straightening maintenance

Recommend ExV as a home routine after straightening to help keep the finish feeling softer and easier to manage between visits.

3) Bleach + heat clients

For clients who bleach and also use irons, position ExV as a targeted option when the hair starts to feel hardened and less touchable.

4) Retail trial pathway

Offer sachets as the entry point for hesitant buyers, then graduate them to the full routine once they like the feel and fragrance.

5) Simple at-home rule

Keep guidance easy: use shampoo and treatment consistently, and focus treatment application on the areas that feel most stiff.

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Specifications

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Deep Layer EXTRA VELVETY (ExV) is a practical retail recommendation for clients whose hair feels stiff or rough from heat and chemical history. It helps support a softer, smoother feel between appointments with an easy two-step routine.

Shop Deep Layer EXTRA VELVETY (ExV) ›

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