{"product_id":"toiroction-lightener-14-lt-80g","title":"Toiroction Lightener - 14 LT 80g","description":"\u003ch3\u003eCare-supported lightening for a brighter hair base\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eToiroction Lightener 14 LT\u003c\/strong\u003e brightens the hair base by reducing melanin. Formulated with \u003cstrong\u003ewaterfowl keratin\u003c\/strong\u003e, it balances lift performance with hair care support.\u003c\/p\u003e\n\u003cp\u003eThis lightener is useful when preparing the hair base for clearer colour expression or brighter salon colour designs.\u003c\/p\u003e\n\u003ch4\u003eTOIROCTION Technology\u003c\/h4\u003e\n\u003cp\u003eThe colour design is built from combinations of \u003cstrong\u003ehigh-saturation tones\u003c\/strong\u003e, allowing a wide range of expressions from powerful colour to translucent, nuanced shades.\u003c\/p\u003e\n\u003cp\u003eBecause the colour structure is designed to resist muddiness, it helps make the intended shade easier to achieve.\u003c\/p\u003e\n\u003ch4\u003eWaterfowl keratin for care and lift\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eWaterfowl keratin\u003c\/strong\u003e fills damage holes in damaged hair and helps prepare the hair base while colouring or lightening. By supporting a more hydrophobic hair condition, it helps reduce uneven colour results caused by damage and guides the finish towards a more even look through to the ends.\u003c\/p\u003e\n\u003cp\u003eIt also adds a soft, smooth feel, helping nuanced colours appear clearer and more refined. Ingredient name: Hydrolysed keratin powder, hair-protecting ingredient.\u003c\/p\u003e\n\u003ch4\u003eMoisture-holding oil blend\u003c\/h4\u003e\n\u003cp\u003eA blend of moisture-holding paste and liquid oils helps carry moisture and dye into the hair. This supports a moisturised finish, better colour retention, and a soft, veil-like shine.\u003c\/p\u003e\n\u003cp\u003eIngredient names: Diglyceryl adipate mixed fatty acid ester, hair-protecting ingredient, and cottonseed oil, moisturising ingredient.\u003c\/p\u003e\n\u003ch4\u003eOxy stabiliser and floral fruity fragrance\u003c\/h4\u003e\n\u003cp\u003eDEMI's high-penetration \u003cstrong\u003eoxy stabiliser formula\u003c\/strong\u003e helps capture metal ions and control hydrogen peroxide decomposition. This supports sufficient lightening power without relying on excessive alkali. Ingredient name: Gluconic acid, metal-sequestering ingredient.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003efloral fruity fragrance\u003c\/strong\u003e helps mask unpleasant odours during colouring. Soft floral notes such as osmanthus and violet are blended with orange flower and peach to help reduce residual odour. Ammonia odour during colouring is reduced by 40% compared with DEMI conventional products.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch4\u003eSpecifications\u003c\/h4\u003e\n\u003cp\u003e■ Contents: 80 g\u003cbr\u003e\u003c\/p\u003e","brand":"DEMI","offers":[{"title":"Default Title","offer_id":48767356797143,"sku":"14212GL","price":35.0,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/1838\/1271\/files\/ToiroctionLightener-14LT80g_3.jpg?v=1786686655","url":"https:\/\/beautygarage.my\/products\/toiroction-lightener-14-lt-80g","provider":"Beauty Garage Asia Sdn. Bhd","version":"1.0","type":"link"}